Using Pinterest as an Author Platform - Thursdays with the Author

Pinterest

One word and you're already expecting to get lost pinning hundreds of ideas for hours at a time. 

It's that addicting. 

So why aren't more authors using it?

Maybe because they're getting just as lost as the average pinner?

Pinterest has exploded in the last five years and doesn't seem to be slowing down any time soon. Crafters, moms, wedding planners, DIYers, designers, artists, and even authors, are using the site as a mecca for ideas. Even other social media sites are being used for pins. Just check out my Fan Canon folder and see all the Harry Potter fan canons being pinned from Tumblr. Pins can be seen all over Facebook and Twitter. Most websites now give the option to pin what you've just looked at.

There are over 72 million people that use Pinterest. 72 MILLION. That's a lot of people you could be reaching by using Pinterest as an author platform.

So how do you use it as an author platform?

1) Have Your Author Pinterest Account Separate From Your Personal One.
You've seen this before in my How Social Media Can Help You Become A Better Writer post. On ANY social media site, your personal page and author page should be completely separate. Business vs private. Your readers, your customers, do not want to see your personal drama splashed on every corner of the Internet. It works the same for your author Pinterest account. Avoid the personal pinning: recipes to try, DIY ideas, wedding planning. Unless it directly relates to something you're currently working on, don't pin it. If it is related to what you're working on, separate your pins into boards that make it obvious to your readers...

2) Label Your Boards. Your books, your social media links/contacts, writing tips you want to share, motivation, books you read, authors you recommend, story inspiration, etc. When you create each board and the pins to go in them, remember that your readers and followers will be basing who you are as an author on what you are putting on your page. I have boards titled: My Books, Contact the Author, Writer's Ramblings Blog, Guest Blog Posts, Who Would Play My Characters, Writing Blogs and Websites, Marketing Tips, Writing Tips, Motivation, Publishing Tips, and so much more. Each Board has tons of pins on the topic that I, and other authors, can use to become better at our profession.
Side note: Make sure your board cover photo is a good one. You want something easily read and understood as the first thing someone sees on your boards.

3) Organize Your Boards

This is important. There needs to be some type of method to your madness. Your first boards should be about you as an author. The books you have out (pin links to your sales pages), how to contact you, your blog (if you have one, and you should). The next ones should be about writing as a profession: marketing, publishing, writing, motivation, etc. Next: You as a person. What makes you tic? What are your likes and dislikes? Favorite books, quotes, movies, etc. Readers want to know more about you as well as read your books. Next: Story inspirations. Character inspiration, story inspiration, recipes, art, etc. I have boards for Historical Research, Historical Scottish Research, and All Things Irish. IE: Things I write about often.

4) Make The 'About You' section short but memorable. 

Like Twitter, you only get so many words to describe who you are. 'I'm an author' is not enough to hold anybody's attention. Here's mine: I'm an author, wife, mother, blogger, pinning addict, wannabe Betty Crocker, 'zookeeper', and avid reader from Illinois.

5) 'Clean' Your Pins Often
Everybody hates repetition. And broken links. Check your pins often. Make sure you aren't doubling up, using broken links, or using out-dated information.

6) Make Use Of The 'Private Boards'
Most people use these these for dirty jokes they don't want their mom to see. You can use this for story ideas you don't want to give away, dirty jokes ;), things that have nothing to do with writing, etc. Things that make you look unprofessional as an author, but normal as a person, should go in your private boards.

7) Find and Pin Other Authors
In the author's world, the phrase 'You scratch my back, I'll scratch yours.' seems to be an unspoken motto. Writing and publishing, especially in the self-published and indie-published world, is NOT a cut-throat business. Authors will go out of their way to help someone out. Use this to your (and their) advantage. Pin other authors, other author's books, other author's writing tips, other author's blogs, etc. Follow their boards, or their page. You'll find that they'll return the favor AND bring in new readers/fans from their own pages.

8) DO NOT SPAM

I cannot stress the importance of this one enough. Authors, writers, publishers, readers, fans: EVERYONE HATES SPAM. Don't use your Pinterest account as a diving board for jumping on top of everyone. Post your blog, post your books, but LEAVE IT AT THAT. Pinterest isn't going to sell your books for you. But Pinterest CAN sell you as an author, writer, and otherwise, pretty cool person. It will lead back to book sales eventually, but that's not the goal in creating an author platform via Pinterest. Gaining interest in YOU is the goal.

You can check out my Pinterest page here: AuthorAMeredith 


Now that you've got some great tips on using Pinterest as an author platform, get out there and START PINNING! :)